If you’re facing complexity, transformation, or performance challenges, we’d welcome a conversation.
BECAUSE TRUE TRANSFORMATION IS MEASURED BY WHAT STAYS.
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WHAT WE DO
We activate strategy through people by aligning leadership, culture, and HR, so change doesn’t fade when the consultants leave.
Leadership
Aligning senior teams around direction, decisions, and accountability.
Culture
Shaping the behaviors and mindsets that enable strategy to work in practice.
HR Strategy
Turning HR into the engine that connects people, performance, and purpose.
COMMUNITIES AND FORUMS WE LEAD:
Bringing senior leaders together to challenge thinking and move the field forward.
WHAT WE’RE HERE TO CHANGE
Transformation starts with people – and lasts only when strategy, culture, and operations align.
Across the region, a familiar pattern appears: HR treated in isolation, quick fixes applied without context, and change that fades once the engagement ends.
This approach needs to change.
Organizations need HR to function as the framework through which strategy moves – aligning leadership, culture, and systems around a clear direction.
Work happens side by side with leaders to design grounded, implementable solutions built for the realities of the Gulf.
The focus is not on delivering projects, but on building the systems, mindsets, and capabilities that continue creating value long after the work is done.
We build momentum, not dependency.
CONSULTANTS LEAVE.
WHAT STAYS
IS WHAT MATTERS:
CLARITY, CULTURE, and CAPABILITY.
In Qatar and across the GCC, we turn people into the engine of clarity, capability, and growth that lasts.
About Us
True transformation is measured by
what stays.
Transformation starts with people – and endures only when strategy, culture, and operations align.
Transformation starts with people – and endures only when strategy, culture, and operations align.
Across the region, a familiar pattern persists: HR treated in isolation, quick fixes applied without context, and change that fades once the engagement ends.
That approach doesn’t work.
Sustainable transformation requires HR to function as the framework through which strategy moves – aligning leadership, culture, and systems around a shared direction.
The work is done side by side with leaders to design grounded, implementable solutions built for the realities of the Gulf.
The focus is not on delivering projects, but on building the systems, mindsets, and capabilities that continue creating value long after the work is done.
Momentum over dependency.
How We Typically Engage
Every engagement is tailored, but typically starts with a focused partnership to establish clarity, align leadership, and build the foundations for sustained change.
Clients walk away with clear direction, aligned leadership, and systems they can carry forward independently.
What We Do
Strategy is activated through people by reshaping how leadership, culture, and HR work together.
HR Transformation & People Systems
Positioning HR as a strategic engine, not an isolated function.Leadership & Organizational Strategy
Clarifying direction, aligning leaders, and translating ambition into action.Culture, Capability & Change Enablement
Embedding mindsets, skills, and ways of working that endure.
The work continues until the organization can carry the change forward independently.
Who We Work With
Built for leaders who need change to actually stick
We partner with:
CEOs and executive teams navigating growth, restructuring, or complexity
HR leaders repositioning HR as a strategic driver
Organizations facing culture, performance, or capability gaps
Clients operate across Qatar, the GCC, and international markets – often in high-stakes, high-visibility environments.
How We Work
Simple, disciplined, and tailored
Diagnose – understand your context, challenges, and constraints
Design – co-create solutions that fit your reality
Embed – work with your teams to make change stick
Sustain – build internal capability so results last
What Makes Our Work Different
Beyond frameworks and reports. Practical, embedded, and built to last.
Capability beyond delivery
Where others disengage after handover, the focus here is on embedding capability so change endures.Human, not soft
Empathy paired with rigor. Listening deeply, then challenging clearly.Strategic, not abstract
Big-picture thinking translated into action that works in real organizations in this region.Up close, not transactional
Senior involvement remains hands-on throughout, not just at kickoff.
What Clients Walk Away With
Clear leadership alignment and decision-making
A stronger, more coherent culture
HR positioned as a strategic partner
Capability that continues delivering after the engagement ends
Not just better plans. Better execution.
Who We Are
Our mission
To turn HR into a strategic engine for clarity, capability, and growth.
We translate ambition into action, simplify complexity, and build people-centric capability that endures.
Our Vision
To make HR the region’s most powerful force for transformation.
More human than the global giants. More grounded than the local players.
In the future we are building, HR is not a function – it is how organizations grow, lead, and leave something that lasts.
Our Values
Human-Centered Transformation
People sit at the heart of every change we lead.
Strategic Partnership
We work as true partners, invested in long-term outcomes — not short-term fixes.
Cultural Intelligence
Deep regional understanding shapes everything we design and deliver.
Beyond OD
We move past programs and frameworks to build systems and cultures that perform.
Adaptive Innovation
We evolve with the challenge, staying relevant as context shifts.
Integrity in Action
We operate with clarity, accountability, and principled judgment at every step.
Our Solutions
Turning Ambition into Transformation That Lasts
Every organization is different.
That’s why our work integrates people, purpose, and performance -
so strategy doesn’t just exist on paper, but comes alive in practice.
Industries And Sectors
Human Capital for Every Industry
Human Capital, Applied Where It Matters
Across the GCC and beyond, organizations are navigating rapid change, driven by technology, regulation, demographics, and new ways of working.
Our work adapts across sectors, but our philosophy remains constant: put people at the core, align culture and systems with purpose, and build momentum that lasts, whether we’re partnering with financial institutions, family businesses, or public entities.
Our work spans government, financial services, energy, real estate, education, and professional services.
We are licensed under the Qatar Financial Centre (QFC) and operate with deep regional and international experience.
What Sets Us Apart
Designing Transformation That Sticks
We co-create solutions with leaders and teams. Every intervention is grounded in your strategy and culture — delivering clarity now and capability that lasts long after the engagement ends.
Consultants leave. We build what lasts.
The Value We Deliver
Global standards. Deep Gulf fluency.
We connect international insight with regional context to deliver solutions that are practical, culturally attuned, and built to endure in real organizations.
Why Leaders Trust Us
Our partnerships are built on courage and integrity. We tell the truth – even when it’s uncomfortable – because lasting transformation depends on honesty.
With transparency and independence at our core, we deliver work leaders trust and relationships that endure.
Our News
Updates & Impact
Insights, milestones, and moments that reflect our work across Qatar, the GCC, and beyond, where leadership, people, and transformation intersect.
Our Networks and Communities
Join The GCC HR & Leadership Center
A trusted platform bringing together HR and business leaders across the GCC to shape the future of leadership, people, and work in the region.
Designed to move beyond traditional networking, the Center creates space for meaningful dialogue, curated insight, and practical collaboration on the region’s most pressing organizational and leadership challenges.
Members engage through focused discussions, in-person gatherings, and shared learning that strengthens leadership capability and cross-industry perspective.
This is not a crowd.
It is a community built on depth, discretion, and contribution.
Find out more and Join Today.
GCC HRLC EVENTS
Community Iftar 2025
A private gathering of senior HR and business leaders across industries, bringing the GCC HR & Leadership Center community together during Ramadan – focused on connection, perspective, and trust.
Exclusive Networking Evening
Waldorf Astoria West Bay | 2025
An invitation-only forum convening senior decision-makers for curated dialogue, strategic exchange, and discreet relationship-building – setting the tone for how leadership communities engage in Qatar.
Transform Doha
Advancing Transformation in Qatar
Wael Khoury serves as Ambassador for the Transform.us Doha Chapter, representing a global community focused on how organizations lead and manage transformation.
Through the Doha Chapter, forward-thinking leaders in Qatar connect with global insight, practical experience, and peer dialogue grounded in the realities of transformation in our region.
This work reinforces our belief that lasting change requires perspective, discipline, and leadership capability – not frameworks alone.
Learn more about the Transform.us Doha Chapter.
Hacking HR Qatar Chapter
Shaping the Future of Work in Qatar
Wael Khoury serves as Lead for Hacking HR Qatar, part of a global, non-profit community rethinking how work, HR, and leadership evolve at the intersection of people, technology, and business.
Through the Qatar Chapter, senior HR leaders, executives, and innovators engage in focused dialogue, global insight, and practical exchange on the region’s most relevant workforce challenges.
This is a community built on substance, relevance, and real-world impact – not noise.
Learn more about Hacking HR Qatar.
Leadership Contribution
HR Forum Qatar Conference
Lopez Khoury and Associates plays an active role in shaping the HR agenda in Qatar through strategic involvement in the HR Forum Qatar Conference.
Wael Khoury serves as an advisor and sponsor to the forum, chaired its inaugural edition in 2024, and contributes as a panelist alongside senior industry leaders – advancing practical, regionally grounded dialogue on leadership, workforce, and policy across Qatar and the GCC.
Testomonials
Testimonials
Client Impact
Proof of Value: What Stays After We Leave
Aspire Katara Hospitality | 2-Day Leadership Breakthrough Program
Impact at a Glance
80+ leaders aligned around a shared leadership model
96% satisfaction, with measurable improvement in cross-department collaboration
Described as “one of the best leadership programs attended.”
We partnered with Aspire Katara Hospitality to deliver a high-impact leadership program focused on lasting behavioral change – not temporary inspiration.
Over two intensive days, leaders strengthened emotional intelligence, accountability, and communication, reconnecting leadership practice with AKH’s service ethos and organizational purpose.
The result: clearer leadership alignment, stronger collaboration, and leadership capability that continues to drive performance after the engagement ends.
What Participants Said
“One of the best leadership programs I’ve attended. The interactive approach and peer learning made all the difference.”
“Practical tools we can apply immediately. Leadership development that translates into real results.”
Start a Conversation
Leadership Team
Global-Grade Expertise with Human-First Depth.
Meet The Founder
Wael Khoury
Founder & Managing Director
Wael Khoury is a global HR and organizational transformation leader with 20+ years of experience helping organizations across the GCC build stronger leaders, smarter HR systems, and cultures that last.
As Founder of Lopez Khoury & Associates, he partners with executives to turn strategy into sustained impact – grounded in regional realities and focused on what truly endures.
Connect Here.
Your Advisors
Shahid Masud
Human Capital Transformation & Operations Manager
Shahid brings over 15 years of experience across leading telecom organizations, with deep expertise in HR operations, policy, HRIS, total rewards, and process optimization.
He is known for strengthening talent management, performance systems, and employee engagement, while leading change management and leadership development initiatives that translate strategy into day-to-day effectiveness.
At Lopez Khoury and Associates, Shahid partners with clients to design practical HR strategies, optimize workforce operations, and deliver solutions that improve performance, efficiency, and organizational clarity.
Margaret Michael
Human Capital Consulting Manager
Margaret is a Global HR transformation and learning leader with deep expertise in building engaged, high-performing workforces across diverse industries and regions. She specializes in enterprise learning innovation, blending operational excellence with digital enablement (SAP SuccessFactors, PeopleSoft, LMS/LXP), strategic HR design and organizational culture.
Her experience spans leadership development, service delivery optimization, and large-scale transformation programs – including digital HR systems, global mobility, and shared services governance. She has spearheaded the creation of global learning hubs that elevate capability, service quality, and organizational readiness, while aligning stakeholders across complex, multi-country operations.
Elian Bernales
Human Capital Consultant
Elian focuses on translating strategy into execution through systems implementation, workflow optimization, and effective cross-functional collaboration.
His experience spans talent acquisition, HR project support, and process improvement, bringing a structured, research-driven approach to designing solutions that improve organizational performance and deliver measurable outcomes.
Abdullah Tubailah
Economics Consultant
Abdullah focuses on applying economic analysis and data-driven research to inform strategic decision-making across public and private sector engagements. His work supports market assessments, policy analysis, and macroeconomic research, translating complex data into clear, actionable insights.
His experience spans econometric analysis, market research, and stakeholder-facing projects, bringing a structured and analytical approach to understanding economic trends, labor markets, and financial systems within regional and global contexts.
Sheentaro Borras
Strategy Consultant
Sheentaro is a strategy consultant who translates objectives into actionable business insights through structured analysis, research, and proven consulting frameworks. His work supports strategy development, business diagnostics, and performance improvement initiatives.
His experience spans strategy consulting, business analytics, and organizational research, bringing a rigorous, research-driven approach to developing solutions that strengthen decision-making, improve operational effectiveness, and enable sustainable long-term growth.
Rayan Charaf
Data & Analytics Consultant
Rayan leverages data science, analytics, and AI-driven methodologies to address complex business challenges and enable evidence-based decision-making. His work connects advanced technical analysis with strategic insight, helping organizations turn data into measurable value.
His experience spans machine learning, software development, and data visualization, applying sophisticated analytical techniques to real-world use cases across digital platforms, health technology, and operational analytics.
Where HR becomes a strategic advantage.
We partner with senior leaders to turn HR into a clear, capable, and sustainable strategic force, built for the realities of the GCC.
Start a confidential conversation.
Share a few details, and we’ll reach out to understand your priorities, no sales pressure, just a focused discussion.
